Our brands

New Look

The New Look banner has been offering its expertise in high-quality eyewear since 1986, now delivering complex state-of-the-art eye care in all simplicity in 93 stores throughout Quebec, Ontario, Saskatchewan, and British Columbia.

Visionary by design and committed to innovative and sustainable practices, New Look is the first company in its sector to be certified eco-responsible by the Council of sustainable industries. The banner’s passionate and dedicated team of more than 400 optometrists and opticians promotes quality eye care services that continuously adapt to customer and marketplace needs, while incorporating technological developments.

Greiche & Scaff

Greiche & Scaff was founded in 1976 by two optometrists, Dr. Greiche and Dr. Scaff. Today, the banner operates 44 stores in the province of Québec. The eye care professionals at Greiche & Scaff share the same goals: to offer the highest standards of quality and services for all eye care and eyewear needs.

The banner promotes its professional eye care services and reaches a mature clientele who is looking for a clinical approach and quality products, and can rely on over 70 optometrists as well as 70 opticians in its network, making eye care widely available.

IRIS The Visual Group

The story of Iris, The Visual Group begins in 1986 when Dr. Francis Jean opened his first optometry clinic in his home town of Baie-Comeau. The Iris banner, as it actually stands, has been in operation since 1994.

Over the last 25 years, Iris, The Visual Group has become the largest network of optometrists, opticians, and ophthalmologists in Canada, with stores from coast to coast. By bringing together the various eye care professionals under the same banner, Iris has improved on the Canadian standards of ocular health by offering products and services of the highest quality.

Vogue Optical

Vogue Optical was founded in Charlottetown Prince Edward Island in 1979 and now operates 88 stores across 5 provinces. It is the leading integrated optical retailer in the Atlantic provinces.

Vogue’s Optical second pair free policy combined with associated eye clinics providing eye examinations on site are the cornerstones of Vogue’s success. Quality, value, exceptional long term staff and unbeatable warranties are integral to Vogue Optical being Atlantic Canada’s premier eyewear destination.

Edward Beiner

The Edward Beiner Group remains passionately committed to sourcing the finest designs, the most exquisite materials and utilizing the latest technologies in its stores. From the most fashion forward collection found on the streets of Milan and Tokyo to the most comfortable, understated eyewear suited for the office, the Edward Beiner Group sources collections that enhance modern lifestyles.

The Edward Beiner Group was founded in Miami in 1981 and now operates 12 stores across the state of Florida. It is the leading luxury eyewear business with a dominant position in Florida.

The Vision Clinic

Family-operated since 1994, The Vision Clinic is proudly Canadian with 14 locations in the Greater Niagara and Halton regions.

Caring for their patients for more than 22 years, with a team of highly skilled, trained eye care professionals, The Vision Clinic prides itself with having the best customer service in the industry and providing the best eye care in the areas they serve.


LookSecure is the safety eyewear division of New Look Vision Group and was born from a passion to protect the vision of workers. LookSecure offers turnkey & tailored programs that meet the needs of every industry. Our expertise draws on the strength of one of the largest networks of opticians and optometrists in Canada, with our clients’ safety at the centre of everything we do. LookSecure is committed to providing quality prescription and protective eyewear with impeccable service. We are passionate and dedicated to contributing to safer workplaces one pair of glasses at a time.

Luxury Optical Holdings

Luxury Optical Holdings (LOH) is the leading premium and luxury optical retailer in the United States with a network of 34 locations in key urban markets throughout the country operating under the banners of Morgenthal Frederics, Robert Marc, Salle Opticians, Georgetown Optician and Leonard Opticians. LOH also distributes its own buffalo horn frames under the brand Morgenthal Frederics and a collection of premium eyewear under the Robert Marc brand. It is also the exclusive distributor in North America of German eyewear brand Lunor.