Social responsibility

The BlackNorth Initiative

New Look Vision Group proudly joined the ranks of leading Canadian businesses in the fight to end systemic racism in corporate Canada, by signing The BlackNorth Initiative CEO Pledge. We strongly believe that as a leader in the optical industry in Canada, it is crucial for us to take a stand. In joining this movement, we are committing our business to taking concrete action, and to helping end systemic racism in our society and uphold the highest standards within our organization and industry.

IRIS Mundial

Our IRIS banner createdIRIS Mundial, an initiative to help underdeveloped countries receive eye care. Since 2012, more than 39,189 people have received visual care. IRIS Mundial is a group consisting of optometrists, opticians, ophthalmologists and other professionals who work as volunteers, in collaboration with local partners, by giving access to high-quality preventive and curative eye care services in developing countries. Their mission is to improve ocular health for eyes in need, which in turn, also helps improve living conditions.

Ecoresponsible certification by the Council of Sustainable Industries

At New Look Vision Group, we believe sustainability is the way to pave the future. We are proud to have our banner, New Look Eyewear, as the first in the optical field to be certified ECORESPONSIBLE™️ by the Council of Sustainable Industries. They are  committed to sustainability and to bettering their environmental impact in collaboration with us always innovating our collective practices and expertise.