Our Mission & Values

Our Mission

At New Look Vision Group, our mission is to transform lives by delivering the magic of clear sight. Every day, over 3,000 people experience the profound moment of seeing the world clearly again—whether it’s the intricate details of leaves on trees, the expressions of loved ones, or the beauty in everyday life. This moment of transformation is why we exist.
Achieving this takes expertise, precision, and collaboration. From comprehensive eye exams and personalized guidance on frames and lenses to the exacting craftsmanship in our factories, every step is designed to create custom-made eyewear that makes a meaningful difference.
We proudly stand at the crossroads of healthcare and retail, driven by purpose and committed to creating opportunities for our team members to grow and thrive.

Our Values

Transparency, accountability, and honesty guide everything we do. Being solutions-focused means tackling challenges with humility and sincerity, holding ourselves and one another accountable to these principles. Ambition isn’t just a goal—it’s a method. We are strategic, data-driven, and committed to delivering measurable results. By striving for excellence in all we do, we create lasting value for our customers and partners. Respect is the foundation of our achievements. We honor the diversity of people and communities who help us succeed. Inclusion, collaboration, and valuing every contribution are key to our team’s success. Global ambition requires flawless local execution. As a team of teams, we empower our people at every level to take ownership of their work, knowing their success drives the success of our entire organization.

What Makes Us Different

The magic moment when a customer puts on their new glasses is our guiding star. This transformative experience happens over 3,000 times daily across our network, made possible by the dedication of our people and the precision of our process. Each business unit retains its own brand, culture, and leadership. This diversity strengthens our organization, fostering innovation and healthy competition, even in overlapping markets. We carefully choose businesses to join our group, prioritizing those that align with our values and vision. Retention is a top priority, and we take pride in never losing a partner or executive. While acquisitions contribute to our expansion, our focus remains on organic growth. We achieve this by fostering collaboration and sharing best practices across our network, helping every business thrive.

Why We Do What We Do

We believe that seeing the world clearly changes lives. This belief drives everything we do, from delivering a custom product to fostering a sense of belonging across our team. At New Look Vision Group, we are united by purpose, driven by precision, and inspired by the magic of clear sight.