Social responsibility

The BlackNorth Initiative

New Look Vision Group proudly joined the ranks of leading Canadian businesses in the fight to end systemic racism in corporate Canada, by signing The BlackNorth Initiative CEO Pledge. We strongly believe that as a leader in the optical industry in Canada, it is crucial for us to take a stand. In joining this movement, we are committing our business to taking concrete action, and to helping end systemic racism in our society and uphold the highest standards within our organization and industry.

IRIS Mundial

Our IRIS banner createdIRIS Mundial, an initiative to help underdeveloped countries receive eye care. Since 2012, more than 39,189 people have received visual care. IRIS Mundial is a group consisting of optometrists, opticians, ophthalmologists and other professionals who work as volunteers, in collaboration with local partners, by giving access to high-quality preventive and curative eye care services in developing countries. Their mission is to improve ocular health for eyes in need, which in turn, also helps improve living conditions.

Ecoresponsible certification by the Council of Sustainable Industries

At New Look Vision Group, we believe sustainability is the way to pave the future. We are proud to have our banner, New Look Eyewear, as the first in the optical field to be certified ECORESPONSIBLE™️ by the Council of Sustainable Industries. They are  committed to sustainability and to bettering their environmental impact in collaboration with us always innovating our collective practices and expertise.

Fighting Against Forced Labour and Child Labour

At New Look Vision Group, our dedication to providing exceptional vision care extends beyond our patients and customers. We recognize the profound impact that ethical business practices have on our global community. Forced labour can be found in every country and every sector. The International Labour Organization estimates that there are approximately 27.6 million victims of forced labour worldwide, including 17.3 million in the private economy.

Forced labour and child labour risks occur primarily through the global supply chains of businesses. There is a risk that goods imported into and distributed in Canada were produced with forced labour or child labour. Entities and government institutions doing business in Canada have a responsibility to ensure that exploitative practices are addressed and eradicated from their supply chains.

The measures introduced through former Bill S-211, An Act to enact the Fighting Against Forced Labour and Child Labour in Supply Chains Act and to amend the Customs Tariff (the Act), aim to increase industry awareness and transparency and drive businesses to improve practices.

We believe that by prioritizing ethical sourcing and transparency, we can contribute to a more just and humane global economy. Thank you for supporting our efforts to make a positive impact.